What Turkish Airlines’ Inflight Wi-Fi Upgrade Signals for the Future of Onboard Media

Description

Improved inflight Wi-Fi can create the technical foundation for richer digital experiences, more responsive content delivery and potentially more measurable advertising formats. However, connectivity alone does not automatically create a new advertising platform. Airlines also need the appropriate content, media, data, measurement and technology infrastructure to turn connectivity into a commercial opportunity.

For advertisers, the important shift is that the connected aircraft is becoming more capable of supporting digital experiences similar to those passengers already expect on the ground. Read more at https://www.linkingbridge.net/post/turkish-airlines-inflight-wifi-onboard-media